Logo Design Concept
The Homeland in Transit identity is a neutral alphanumeric typeface with monospace structure mixed with Morse code. Based on the everyday elements we encounter on journeys and travels -- train station and airport display boards, baggage tags, boarding passes, electronic tickets – the layout is a mix of simple information presented to be universally and easily understood with incomprehensible codes and symbols applied for professional or technical purposes. Letters, numbers, dots and dashes flow erratically to fill whatever area it needs to cover.
Designed by Donald Mak